{"id":144358,"date":"2019-07-24T04:23:34","date_gmt":"2019-07-24T01:23:34","guid":{"rendered":"http:\/\/ww-vb.mine.nu\/w108\/in-conversation-with-author-chris-stokel-walker-on-how-to-fix-youtube\/"},"modified":"2019-07-24T04:23:34","modified_gmt":"2019-07-24T01:23:34","slug":"in-conversation-with-author-chris-stokel-walker-on-how-to-fix-youtube","status":"publish","type":"post","link":"https:\/\/hameed.nwar.uk\/sa\/in-conversation-with-author-chris-stokel-walker-on-how-to-fix-youtube\/","title":{"rendered":"In conversation with author Chris Stokel-Walker on how to fix YouTube"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>Over the past couple of years, YouTube\u2019s been in hot water over a myriad of issues that would give any CEO sleepless nights. The list of offenses includes <a href=\"https:\/\/thenextweb.com\/socialmedia\/2019\/04\/03\/bloomberg-report-explains-why-youtube-hosts-so-much-toxic-content\/\">failing to police problematic videos appearing on its platform<\/a>, <a href=\"https:\/\/thenextweb.com\/insights\/2019\/03\/01\/youtubes-need-to-disable-comments-highlights-how-shitty-the-internet-is\/\">toxic comments that have pushed it to disable the feature<\/a> for some content, and <a href=\"http:\/\/nymag.com\/intelligencer\/2018\/02\/youtubes-recommendation-algorithm-favors-conspiracy-videos.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">troubling recommendations<\/a> delivered to unwitting users, <a href=\"https:\/\/www.wired.co.uk\/article\/youtube-for-kids-videos-problems-algorithm-recommend\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">including children<\/a>.<\/p>\n<p>Naturally, the company has been lambasted over these shortcomings \u2013 rightly so, many people would argue. I\u2019ve been on that side of the debate too, <a href=\"https:\/\/thenextweb.com\/google\/2015\/05\/19\/youtube-kids-app-in-trouble-again-over-inappropriate-content\/\">having written about<\/a>\u00a0<a href=\"https:\/\/thenextweb.com\/google\/2017\/11\/27\/youtube-autocomplete-suggests-disturbing-incestuous-searches\/\">the platform\u2019s<\/a>\u00a0<a href=\"https:\/\/thenextweb.com\/google\/2015\/10\/22\/youtube-red-or-else\/\">mistakes over the past few years.<\/a><\/p>\n<p>That said, I began to wonder if we weren\u2019t collectively being too harsh on a platform that does something impossibly remarkable. It lets <a href=\"https:\/\/variety.com\/2019\/digital\/news\/youtube-2-billion-users-tv-screen-watch-time-hours-1203204267\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">more than two billion people<\/a> around the world watch video that\u2019s uploaded at a rate of <a href=\"https:\/\/www.tubefilter.com\/2019\/05\/07\/number-hours-video-uploaded-to-youtube-per-minute\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">500 hours\u2019 worth of content per minute<\/a>, on demand.<\/p>\n<p>To get to the bottom of this,\u00a0I spoke to <a href=\"https:\/\/twitter.com\/stokel\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Chris Stokel-Walker<\/a>, who\u2019s <a href=\"https:\/\/www.canburypress.com\/store\/p28\/-YouTubers-book-by-Chris-Stokel-Walker.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">literally written the book on the subject<\/a>. <a href=\"https:\/\/www.amazon.com\/YouTubers-YouTube-Shook-Created-Generation\/dp\/1912454211\/ref=sr_1_1?crid=34EYJYVR797RI&amp;keywords=youtubers&amp;qid=1563876379&amp;s=gateway&amp;sprefix=2tb+har%2Caps%2C-1&amp;sr=8-1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><em>YouTubers<\/em><\/a>, which hit shelves in May, looks at the lives of prominent content creators who make a living on the platform, as well as its impact on society at large. Stokel-Walker decided to write it after covering YouTube for years as a freelance reporter, and coming up empty in his search for an authoritative source of information on the site\u2019s 14 year-long history.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gIxc2D-dh2Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>Stokel-Walker had a lot to say about the platform, and how it\u2019s viewed in the media. In a conversation that began on Twitter and then expanded into a full-blown interview, I started with a simple question: how realistic is it to expect that a company can consistently and efficiently enforce its content guidelines for all its users?<\/p>\n<p>\u201cObviously they\u2019re not going to be perfect ever,\u201d Stokel-Walker said. \u201cThat\u2019s part of the challenge. But The Guardian\u2019s UK technology editor, <a href=\"https:\/\/twitter.com\/alexhern\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Alex Hern<\/a>, made a really good point some time ago (<a href=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Alex-Herns-quick-calculation-to-determine-how-much-it-would-cost-for-YouTube-to-better-moderate-its-conten.png\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">click for full-size image<\/a>). He basically asked, why can\u2019t Youtube actually just hire more human staff?\u201d<\/p>\n<p>In now-deleted tweets (he does that often),\u00a0Hern did a back-of-the-napkin calculation that took into account about 100,000 people working eight-hour shifts to moderate 400 hours of YouTube\u00a0content being uploaded every minute. Given London\u2019s living wage of about \u00a320,000 ($25,000) a year,\u00a0that works out to roughly \u00a32 billion ($2.5 billion) a year, which isn\u2019t terrible considering that YouTube\u2018s parent company, Alphabet, made profits of about $30 billion last year.<\/p>\n<p>\u201cYou know, they talk about the fact that they have 10,000 human moderators and they have an automated monitoring monitoring system that <a href=\"https:\/\/www.thetimes.co.uk\/article\/tech-bosses-condemned-for-failure-to-delete-hate-posts-27bgc07w7\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">represents the collective brain power of another 180,000 people<\/a>, which is fair enough. But the ultimate fact is that we are seeing a shift in terms of governments\u2019 response to this, where they want to see platforms become far more interventionists and proactive,\u201d said Stokel-Walker.<\/p>\n<p>The author noted that he\u2019s still a tech journalist, and still believes there is good in tech, and\u00a0 interventionists can be troublesome. \u201cBut YouTube gives a platform to a lot of extremists who could radicalize others, and enables them to reach many people. So there does need to be, I think, some responsibility from the platforms to kind of be aware of their power into what impact they can have on people\u2019s mindsets,\u201d he said.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1231096 lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Chris Stokel-Walker, author of 'YouTubers'\" width=\"1640\" height=\"2367\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" data-src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Canbury-20072018-ChrisStokelWalker-15.jpg\" data-lazy=\"true\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Canbury-20072018-ChrisStokelWalker-15.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Canbury-20072018-ChrisStokelWalker-15-146x210.jpg 146w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Canbury-20072018-ChrisStokelWalker-15-187x270.jpg 187w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Canbury-20072018-ChrisStokelWalker-15-94x135.jpg 94w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Canbury-20072018-ChrisStokelWalker-15-796x1149.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Canbury-20072018-ChrisStokelWalker-15-1592x2298.jpg 1592w\"\/><figcaption><a href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Finsights%2F2019%2F07%2F23%2Fyoutubers-author-chris-stokel-walker-on-how-to-fix-the-worlds-biggest-video-platform%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Chris Stokel-Walker, author of \u2018YouTubers\u2019\" data-title=\"Share Chris Stokel-Walker, author of \u2018YouTubers\u2019 on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Chris Stokel-Walker, author of \u2018YouTubers\u2019 on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Chris Stokel-Walker, author of \u2018YouTubers\u2019<\/figcaption><\/figure>\n<p>Stokel-Walker often cites the\u00a0example that nobody sets up a video sharing website in 2005 to upload footage or elephants at the zoo thinking that they go to become a platform that is basically seen by most of the world\u2019s internet-connected population. But at some point along the way, he says, YouTube must have recognized the power that it has over society.<\/p>\n<p>\u201cThe reason that they have to recognize that is that journalists have recognized that, and journalists don\u2019t have access to the reams of data that YouTube and YouTube\u2018s engineers do to try and drive engagement and keep them on the site. So if we as viewers can see the issues coming for this platform, warn YouTube about it, and ask the company to do something about it, I don\u2019t see why YouTube itself can\u2019t,\u201d says Stokel-Walker.<\/p>\n<p>So where does the problem actually lie? And is this \u2018problem\u2019 part of the way YouTube is built, or is it simply difficult to solve? A big part of the platform is its algorithm for recommending content, which is tuned to increase viewer engagement on the site.<\/p>\n<p>Stokel-Walker said that the algorithm design is \u201ca black box up to a certain extent.\u201d There\u2019s only partial information on how it works, from academic papers that YouTube has put out. Stokel-Walker explained that it\u2019s designed to prioritize watch time:<\/p>\n<p>\u201cIts goal is to try and extend the amount of time that you spend watching videos on the platform,\u201d he said. \u201cBasically, it looks at things like your search history, where you live, your gender, what kind of device you\u2019re watching, and then it kind of narrows down its recommendation engine based on what it thinks will keep you watching.\u201d<\/p>\n<p>And that\u2019s just one part of the story. Some creators are, in a way, giving into the algorithm with their content too. \u201cIt\u2019s kind of a symbiotic relationship,\u201d Stokel-Walker explained. \u201cHumans like watching interesting things. So if you want to try and increase watch time, you need to grab viewers\u2019 attention. And if you want to grab viewer\u2019s attention, you kind of need to <a href=\"https:\/\/thenextweb.com\/apps\/2019\/01\/16\/youtube-cracking-down-dangerous-pranks-stunts-like-bird-box-challenge\/\">do more extreme things<\/a>. Whether that\u2019s extreme things in terms of doing a stunt, something like climbing to the top of a skyscraper and recording yourself doing it, or whether it\u2019s putting forward conspiracy theories that will grab viewers\u2019\u00a0attention.\u201d<\/p>\n<p>\u201cSo I guess it\u2019s kind of human nature in a way,\u201d he said. \u201cThe algorithm is, in many ways, an attempt to try and hold a mirror up to society. But what it does is that it sort of reflects back and amplifies some of the worst bits of us.\u201d<\/p>\n<p>That\u2019s similar to how just about any of us will slow down on the road to get a better look at a car crash, even though it\u2019s not exactly a pleasant sight.<\/p>\n<p>\u201cNow the interesting thing from talking to <a href=\"https:\/\/thenextweb.com\/google\/2019\/06\/14\/youtube-recommendations-toxic-algorithm-google-ai\/\">Guillaume Chaslot, who was an engineer on the algorithm<\/a>, is that the algorithm and the engineers behind it treat it in a different way potentially than many viewers do,\u201d said Stokel-Walker.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1212727 lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" width=\"1640\" height=\"1098\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" data-src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/06\/DSC_1697.jpg\" data-lazy=\"true\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/06\/DSC_1697.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/06\/DSC_1697-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/06\/DSC_1697-403x270.jpg 403w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/06\/DSC_1697-202x135.jpg 202w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/06\/DSC_1697-796x533.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/06\/DSC_1697-1592x1066.jpg 1592w\"\/><figcaption>Credit: DisinfoLab<\/figcaption><figcaption><a href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Finsights%2F2019%2F07%2F23%2Fyoutubers-author-chris-stokel-walker-on-how-to-fix-the-worlds-biggest-video-platform%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Guillaume Chaslot speaking at the DisinfoLab Conference in Brussels\" data-title=\"Share Guillaume Chaslot speaking at the DisinfoLab Conference in Brussels on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Guillaume Chaslot speaking at the DisinfoLab Conference in Brussels on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Guillaume Chaslot speaking at the DisinfoLab Conference in Brussels<\/figcaption><\/figure>\n<p>He noted that YouTube only hires super smart people \u2013 MIT and Stanford graduates and such, and those are the people creating the algorithm. So if the algorithm promotes, say, extreme conspiracy theory videos, which Chaslot\u2019s work has shown it does, \u201cthen the engineers who see that are inclined to believe these clips are being promoted because people are watching them as entertainment. They\u2019re inclined to believe that people will see these videos as patently stupid, and they\u2019ll get a laugh out of it,\u201d explained Stokel-Walker.<\/p>\n<p>\u201cBut the risk is that not everybody that uses YouTube has the media literacy to differentiate between real news and fake news. So I think there is an underestimation of the algorithm\u2019s impact, with a simultaneous overestimation of the media literacy and sometimes the intelligence of viewers,\u201d he noted.<\/p>\n<p>On the surface, that sounds like a problem that smart people could solve if they put their heads together \u2013 but it\u2019s probably not quite so simple at the scale YouTube operates, with so much content, so many independent creators, and billions of viewers.<\/p>\n<p>Stokel-Walker argued that this isn\u2019t solely due to the difficulty of solving these issues, or only the result of YouTube busying itself too much with efforts to increase engagement:<\/p>\n<p>\u201cI think that YouTube probably does try to get ahead of these issues. But also I think that it is inherently a reactive rather than a proactive company. And it only answers really to advertisers. You ask creators in the space about whether or not their concerns about various things are heard and they\u2019re often very unhappy. They say that advertisers take precedent and you ask the business side the same question and they say, well, unless we have big money advertisers behind us, we\u2019re not often listened to.\u201d<\/p>\n<p>Stokel-Walker said this is essentially how every YouTube scandal has played out over the past two years. \u201cYouTube is very, very reluctant to take significant action up until the point that an advertiser says, \u2018I\u2019m pulling my ads from your platform.\u2019 And then things happen overnight.\u201d<\/p>\n<p>He also pointed to a New York Times story from April, in which YouTube CEO <a href=\"https:\/\/www.nytimes.com\/2019\/04\/17\/business\/youtube-ceo-susan-wojcicki.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Susan Wojcicki practically admits that they knew about a problem beforehand<\/a>, but didn\u2019t actually do anything about it until an advertiser kicked up a fuss.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1231218 lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Disney pulled its ads from YouTube in February over controversy around videos showcasing child exploitation\" width=\"1280\" height=\"960\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Disney-pulled-its-ads-from-YouTube-in-February.jpg\" data-lazy=\"true\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Disney-pulled-its-ads-from-YouTube-in-February.jpg 1280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Disney-pulled-its-ads-from-YouTube-in-February-280x210.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Disney-pulled-its-ads-from-YouTube-in-February-360x270.jpg 360w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Disney-pulled-its-ads-from-YouTube-in-February-180x135.jpg 180w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Disney-pulled-its-ads-from-YouTube-in-February-796x597.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Disney-pulled-its-ads-from-YouTube-in-February-368x276.jpg 368w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Disney-pulled-its-ads-from-YouTube-in-February-736x552.jpg 736w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Disney-pulled-its-ads-from-YouTube-in-February-1044x783.jpg 1044w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Disney-pulled-its-ads-from-YouTube-in-February-632x474.jpg 632w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Disney-pulled-its-ads-from-YouTube-in-February-536x402.jpg 536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2019\/07\/Disney-pulled-its-ads-from-YouTube-in-February-1200x900.jpg 1200w\"\/><figcaption>Credit: <a href=\"https:\/\/pixabay.com\/photos\/disney-mickey-mouse-mouse-film-1771225\/\" target=\"_blank\" rel=\"noopener noreferrer\">3282700 \/ Pixabay <\/a><\/figcaption><figcaption><a href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Finsights%2F2019%2F07%2F23%2Fyoutubers-author-chris-stokel-walker-on-how-to-fix-the-worlds-biggest-video-platform%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Disney pulled its ads from YouTube in February over controversy around videos showcasing child exploitation\" data-title=\"Share Disney pulled its ads from YouTube in February over controversy around videos showcasing child exploitation on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Disney pulled its ads from YouTube in February over controversy around videos showcasing child exploitation on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Disney pulled its ads from YouTube in February over controversy around videos showcasing child exploitation<\/figcaption><\/figure>\n<p>So is there a way to fix what\u2019s broken at YouTube? With so many moving parts, it\u2019s certainly not going to be easy. I agreed with Stokel-Walker\u2019s view that YouTube constantly seems to run around in a manic state, trying to put out fires that appear all over the place and just tackling the issue in front of it on that given day.<\/p>\n<p>The way out, he said, likely lies in taking a look at the bigger picture and putting some effort on tackling its systemic issues before its reputation is tarnished beyond repair:<\/p>\n<blockquote>\n<p>There isn\u2019t an exact playbook for how you make online video work without issues and without advertiser scandals and things like that.\u00a0However, there are potential models that can be looked at as useful prior examples. And one of them is a playbook that they are kind of already following, which is bizarrely for something that is so disruptive to traditional media, it is the traditional media playbook.<\/p>\n<\/blockquote>\n<p>\u201cSo the reason why YouTube announced slates of new shows last year, starring the likes of Will Smith and Kevin Hart is because those people have been pre-vetted and because they are safe harbors for YouTube. It\u2019s partly the reason I think why Will Smith was <a href=\"https:\/\/www.nme.com\/news\/music\/youtube-rewind-2018-become-youtubes-disliked-video-ever-2419314\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">front and center in the 2018 Rewind video<\/a> because he is the acceptable face of YouTube. They need to gravitate more towards the old media way of doing things in order to try and get themselves through these scandals,\u201d he said.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YbJOTdZBX1g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>Stokel-Walker continued, \u201cIn the past few years, we\u2019ve gone from one-man band, single people producing content to more formalized structures and companies essentially churning out content in the same way that a Hollywood TV studio would in the past.\u201d<\/p>\n<p>\u201cNow that doesn\u2019t always work. Case in point: people like Logan Paul who, in many ways, kickstarted a lot of the big headlines about YouTube with <a href=\"https:\/\/thenextweb.com\/insider\/2018\/01\/02\/youtube-logan-paul-suicide-japan\/\">his video in the Japanese forest over a year ago.<\/a> That was because he didn\u2019t have oversight, essentially. He didn\u2019t have people saying, \u2018this is a bad idea.\u2019 He didn\u2019t have a higher-up, but a lot of the biggest channels on YouTube are no longer people like Logan Paul, they are no longer individual creators who have struck lucky. These are businesses set up to capitalize on the profits that can be wrung from this new media space.\u201d<\/p>\n<p>He concluded, \u201cBizarrely, the one thing that is kind of robbing YouTube of its soul \u2013 the idea of broadcasting yourself \u2013 which was the site\u2019s motto for over seven of the 14 years that it\u2019s been in existence, is actually the thing that might help it in the long run. That\u2019s because going with vetted creators and content makes it look more like traditional media and therefore it makes it a safer bet for advertisers, and for viewers as well.\u201d<\/p>\n<p>Stokel-Walker\u2019s book, <em><a href=\"https:\/\/www.amazon.com\/YouTubers-YouTube-Shook-Created-Generation\/dp\/1912454211\/ref=sr_1_1?crid=34EYJYVR797RI&amp;keywords=youtubers&amp;qid=1563876379&amp;s=gateway&amp;sprefix=2tb+har%2Caps%2C-1&amp;sr=8-1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">YouTubers<\/a><\/em>, is out now from Canbury Press.<\/p>\n<hr\/>\n<p><em>This post includes affiliate links to products that you can buy online. If you purchase them through our links, we get a small cut of the revenue.<\/em><\/p>\n<\/p><\/div>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/thenextweb.com\/insights\/2019\/07\/23\/youtubers-author-chris-stokel-walker-on-how-to-fix-the-worlds-biggest-video-platform\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Over the past couple of years, YouTube\u2019s been in hot water over a myriad of issues that would give any CEO sleepless nights. The list of offenses includes failing to police problematic videos appearing on its platform, toxic comments that have pushed it to disable the feature for some content, and troubling recommendations delivered &hellip;<\/p>\n","protected":false},"author":1,"featured_media":144362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-144358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tie-world"],"_links":{"self":[{"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/posts\/144358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/comments?post=144358"}],"version-history":[{"count":0,"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/posts\/144358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/media\/144362"}],"wp:attachment":[{"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/media?parent=144358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/categories?post=144358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/tags?post=144358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}