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How robots, AI, and drones are changing toy manufacturing

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I’m a geek. And as a geek, I love my tech toys. But over time I’ve noticed toys are becoming harder to understand.

Some modern toys resemble advanced devices. There are flying toys, walking toys, and roving toys. A number of these require “configuring” or “connecting.”

The line between toy, gadget and professional device is blurrier than ever, as manufacturers churn out products including drones for kids and plush toys with hidden nanny cams.

With such a variety of sophisticated, and sometimes over-engineered products, it’s clear manufacturers have upped their game.

But why is this happening?

The price of tech

Toys these days seem to be designed with two major components in mind. It’s all about the smarts and rapid manufacture.

In modern toys, we see a considerable level of programmed intelligence. This can be used to control the toy’s actions or have it respond to input to provide real-time feedback and interaction – making it appear “smarter.”

This is all made possible by the falling price of technology.

Once upon a time, placing a microcontroller (a single-chip microprocessor) inside a toy was simply uneconomical.

These days, they’ll only set you back a few dollars and allow significant computing power.

Microcontrollers are often WiFi and Bluetooth enabled, too. This allows “connected” toys to access a wide range of internet servicesor be controlled by a smartphone.

Another boon for toy manufacturers has been the rise of prototype technologies, including 3D modeling, 3D printing, and low-cost CNC (computer numerical control) milling.

These technologies allow the advanced modeling of toys, which can help design them to be “tougher.”

They also allow manufacturers to move beyond simple (outer) case designs and towards advanced multi-material devices, where the case of the toy forms an active part of the toy’s function.

Examples of this include hand grips (found on console controls and toys including Nerf Blasters), advanced surface textures, and internal structures that support shock absorption to protect internal components, such as wheel suspensions in toy cars.

Bot helpers and robot dogs

Many recent advancements in toys are there to appease our admiration of automatons or self-operating machines.

The idea that an inanimate object is transcending its static world, or is “thinking,” is one of the magical elements that prompt us to attach emotions to toys.